The art of telefundraising will never go out of style. Why? To put it simply, calling donors on the phone allows you to connect in a way that’s engaging, direct, and, ultimately, highly profitable for any type of nonprofit organization. Even better, telefundraising pairs perfectly with other fundraising efforts, including the equally classic event fundraiser! … Continue reading 5 Telefundraising Tips to Boost Fundraising Event Revenue
The support that donors give to nonprofits is what fuels their operations. Getting the right individuals to pledge support and cultivating their loyalty is not always easy. In recent years, the nonprofit sector has experienced some tough times. The last economic recession left most people struggling to recover their financial footing. It is only now … Continue reading Telefundraising Challenges Facing Nonprofits and Educational Institutions
By Aleksandr Peterson A call center is only as good as its agents. Whether inbound or outbound, sales or service, it’s important that agents continuously hone their skills, improve efficiency, and stay informed about new products and best practices. But they also need guidance, accountability, and encouragement. That’s why call centers hire coaches — to … Continue reading How to Coach Your Agents Using Call Metrics
Around this time each year, I begin to notice an influx of prospects who are evaluating phonathon software for their summer and fall fundraising programs. This always leads me to read up on what our fundraising customers are facing for the year ahead. Here are a few interesting trends for 2015 that I’ve come across. … Continue reading Phonathons and Beyond: Get Ready to Raise Funds!
As Genie mentioned in a recent post, donor retention is a real problem for nonprofits: $92 lost for every $100 raised; 102 donors lost for every 100 gained. Not great. To help fundraisers address the issue of donor retention, we have put together this handy checklist. Want to learn more about running effective phonathons and … Continue reading Phonathon Checklist: Focus on Donor Retention
By now you have surely seen – maybe even been challenged to – the ALS Ice Bucket Challenge. It has been a great effort that has raised awareness for a debilitating disease. This zero-cost awareness program has generated over $100-million in two months for the Amyotrophic Lateral Sclerosis Association. That’s an almost 3500% increase over … Continue reading Viral + Voice = Long-term Fundraising Success
It is almost time for your big Fall Phonathon. Last month, I shared with you a checklist to help you plan your phonathon campaign. This month, I want to touch on ten important tips for preparing your telefundraising volunteers. Before Your Phonathon Campaign; Recruit volunteers. Volunteers are a major piece of the phonathon puzzle. You … Continue reading Preparing for Your TeleFundraising Volunteers
I recently attended the Association of Fundraising Professional’s 51st International Conference on Fundraising. It was a great opportunity for VanillaSoft to interact with one of the key industry verticals we serve – fundraising professionals. The conference provided a lot of great information and insights to attendees that fundraisers can turn into action in their organization. … Continue reading Insights from the 51st International Conference on Fundraising