Category Archives: Sales Automation

Sales Automation Rocks…Don’t Forget to Personalize the Sales Experience

Automation is a powerful part of your sales and marketing arsenal, so this may seem like a strange question to ask– Is it really possible to over-automate your customer and prospect communications? In short, yes. Prefer to listen instead of read? Over-automation is, basically, treating every prospect and customer the same. You remove any customization … Continue reading Sales Automation Rocks…Don’t Forget to Personalize the Sales Experience

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Customer Experience | Sales Automation

5 Tips to Improve Customer Experience Using Sales Automation

Recent studies suggest that consumers are increasingly relying more on word-of-mouth and recommendations from friends and family when making buying decisions. These studies also reveal that 61% of customers who have a positive experience will tell their friends and family. So the question is, how can you create a better customer experience? Let’s assume you’ve … Continue reading 5 Tips to Improve Customer Experience Using Sales Automation

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Lead Management for the Solar Energy Industry – Infographic

Lead management is a vital part of the sales process for the solar energy industry.  According to the Solar Energy Industries Association (SEIA), 2014 was a great year for the industry.  Installations of solar photovoltaics (PV) in Q3 were up 41 percent over the same period in 2013.  Third quarter 2014 was also the second … Continue reading Lead Management for the Solar Energy Industry – Infographic

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Optimize Qualified Leads: Write Down Your Step by Step Process

Though managing qualified leads is one of the largest expenses and most perplexing pains of inside sales teams, only few companies know how to do it successfully. Statistics show that a large portion of leads fall by the wayside because of inadequate lead management software, poor organizational skills, and varied levels of diligence among salespeople. … Continue reading Optimize Qualified Leads: Write Down Your Step by Step Process

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The Right Approach for Sales and Marketing Collaboration

We work in an era that is all about breaking down silos and creating transparency. You see it all around you: Some companies are literally breaking down walls to create “open office” layouts that foster collaboration. Many organizations are adopting cloud-computing systems to centralize tools and information across the organization. A few businesses are even … Continue reading The Right Approach for Sales and Marketing Collaboration

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sales & marketing alignment

New Year’s Resolution: Get Your Sales & Marketing Teams Together

We are hearing a lot about the importance of Sales and Marketing alignment lately. Most have probably read this statistic from The Aberdeen Group: “Highly-aligned organizations achieve an average of 32% year-over-year revenue growth – while their less aligned competitors saw a 7% decrease in revenue.” That’s a pretty powerful statistic, and it begs the … Continue reading New Year’s Resolution: Get Your Sales & Marketing Teams Together

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Ode to the Undervalued Admin

I want to give a shout-out on Administrative Professional Day to all of those people working in the background to keep sales processes running efficiently. As a company offering a hosted sales solution we perhaps have a different perspective into the functioning of sales groups through our interaction both during implementation and ongoing support. We … Continue reading Ode to the Undervalued Admin

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