Lead Nurturing

Category Archives: Lead Nurturing

Lead Nurturing

Why Using (SMS) Text Messaging Leverages Inside Sales Efforts

The sales process is one in which building a relationship with prospects is extremely important. And, moreover, staying up-to-date on the best ways to communicate with leads will show your expertise in the industry. But with a limited character count, emoji’s and informal jargon when it comes to (SMS) text messaging, sales teams can easily … Continue reading Why Using (SMS) Text Messaging Leverages Inside Sales Efforts

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Lead Nurturing

Four-Step Guide to Helping Inbound Leads Walk Down the Buyers’ Path

The sales cycle is an extended process, to say the least. Leads may spend months considering whether they’ll make a purchase of your products and services thanks to fierce competition in the B2B space. Ultimately, it’s critical to nurture inbound leads during this time so you can keep your company at the forefront of their … Continue reading Four-Step Guide to Helping Inbound Leads Walk Down the Buyers’ Path

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drip email marketing
Lead Nurturing

Pump Up Your Email Campaigns with Drip Email

You just wrapped up an amazing email campaign. The response rate was impressive and you’re pleased with the results. While you have reason to be proud, you realize that future subscribers will miss out unless you re-launch the campaign at some point in the future. Alas, you don’t want to do that because it would … Continue reading Pump Up Your Email Campaigns with Drip Email

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Customer Experience | Sales Automation
Lead Nurturing

5 Tips to Improve Customer Experience Using Sales Automation

Recent studies suggest that consumers are increasingly relying more on word-of-mouth and recommendations from friends and family when making buying decisions. These studies also reveal that 61% of customers who have a positive experience will tell their friends and family. So the question is, how can you create a better customer experience? Let’s assume you’ve … Continue reading 5 Tips to Improve Customer Experience Using Sales Automation

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insurance sales calls
Lead Nurturing

The Pro’s Guide to Insurance Sales by Phone

So, you are an insurance salesperson who relies on sales by phone. You know we live in a fast-paced world that is all about convenience. You can binge watch a whole season of a favorite television show in a single weekend. You can order food online and get it at your home in less than … Continue reading The Pro’s Guide to Insurance Sales by Phone

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Lead Nurturing

The Ultimate Holiday Gift List Guide for Sales Teams

What do your sales teams want for the holidays this year? Peruse our handy shopping list to help you select something they really want! Peace on Earth . . . Or at least in the office. Calm the age-old rivalry between your sales teams and your marketing group. Marketing automation and CRM aren’t cure-alls or … Continue reading The Ultimate Holiday Gift List Guide for Sales Teams

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Lead Nurturing

Entrepreneur Spotlight: David Ogilvy

Today’s spotlight entrepreneur and sales legend is David Ogilvy.  You may recognize him as the ad man behind iconic campaigns for Dove, Schweppes, and Rolls-Royce.  However, he started out in door-to-door stove sales for Aga Cookers.  He was so good in his role as sales rep that he wrote a guide for Aga salesmen in … Continue reading Entrepreneur Spotlight: David Ogilvy

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Lead Nurturing

Lead Nurturing: How to Make a Long Lasting Impression

Lead Nurturing: How to Make a Long Lasting Impression (via LeadManagement.com) I ran across a quote recently that stated, “Almost everyone will make a good first impression, but only a few will make a good lasting impression” (Sonya Parker).  That quote got me thinking about lead nurturing.  In sales, we’re always trying to make a … Continue reading Lead Nurturing: How to Make a Long Lasting Impression

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