Category Archives: Email Marketing

Email Subject Lines

Six Useful Email Subject Lines for Sales to Increase Prospect Engagement

It’s no secret that many agonize over the email copy and then hastily slap a written subject line right before clicking the ‘send’ button. It doesn’t matter how much research and time you put into the body text if the email subject lines aren’t captivating or insightful. As a salesperson, you’re reaching out to a prospect … Continue reading Six Useful Email Subject Lines for Sales to Increase Prospect Engagement

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Get Leads Across Finish Line

How to Get Your Leads Across the Finish Line

It’s exciting to identify a hot lead, but it’s also a process that requires a great deal of preparation, investment, and effort before you can consider the deal closed. Think about your favorite athletes crossing the finish line during the Olympics this summer. They didn’t merely wake up one day and enter the contest. Every … Continue reading How to Get Your Leads Across the Finish Line

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drip email marketing

Pump Up Your Email Campaigns with Drip Email

You just wrapped up an amazing email campaign. The response rate was impressive and you’re pleased with the results. While you have reason to be proud, you realize that future subscribers will miss out unless you re-launch the campaign at some point in the future. Alas, you don’t want to do that because it would … Continue reading Pump Up Your Email Campaigns with Drip Email

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Cold Calling is Not for Dummies

Cold Calling is Not for Dummies

Cold calling is an effective sales tool with a bad name. Even when poorly executed, cold calling works albeit with some collateral damage. When done properly, cold calling can become the start of a long-term relationship with your leads — many of whom will convert into customers. The Dumb Way to Make Cold Calls: Stick … Continue reading Cold Calling is Not for Dummies

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3 Ways to Simplify Productivity for Your Sales Team

Does your inside sales team spend too much time on redundant tasks and not enough time selling? Automation drives productivity by making the sales process easy, saving your sales team time, and creating greater efficiency. In turn, your team will have higher quality and consistent interactions with your prospects. Consistent, automated processes also ensure prospects … Continue reading 3 Ways to Simplify Productivity for Your Sales Team

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Appointment Setting Made Easy

Appointment setting is sometimes looked upon negatively; however, it’s really a positive experience for the sales person and the prospect if it’s done properly.  This usually means that there has been agreement to take the sales conversation to the next step. I’m sure that most of you have heard of the ABC’s of selling (Always … Continue reading Appointment Setting Made Easy

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From Failure to Fame: Harland Sanders, the Entrepreneur

Here’s the next in our month-long series on entrepreneurs and sales legends in honor of National Entrepreneurship Month . . . . If you are of a certain age, you probably recognize Colonel Sanders as the man behind Kentucky Fried Chicken, now known as KFC.  If you are a “spring chicken”, here’s a hint about … Continue reading From Failure to Fame: Harland Sanders, the Entrepreneur

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Entrepreneurship and the Economy

As you know from our previous posts this month, November is National Entrepreneurship Month.  This week is also Global Entrepreneurship Week.  This month we are highlighting entrepreneurs and sales legends along with some lessons they can bring to entrepreneurs today.  In today’s post, we bring you a snapshot of the entrepreneurship today. Entrepreneurs are a … Continue reading Entrepreneurship and the Economy

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