Category Archives: Email Drip Campaigns

drip email marketing

Pump Up Your Email Campaigns with Drip Email

You just wrapped up an amazing email campaign. The response rate was impressive and you’re pleased with the results. While you have reason to be proud, you realize that future subscribers will miss out unless you re-launch the campaign at some point in the future. Alas, you don’t want to do that because it would … Continue reading Pump Up Your Email Campaigns with Drip Email

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Customer Experience | Sales Automation

5 Tips to Improve Customer Experience Using Sales Automation

Recent studies suggest that consumers are increasingly relying more on word-of-mouth and recommendations from friends and family when making buying decisions. These studies also reveal that 61% of customers who have a positive experience will tell their friends and family. So the question is, how can you create a better customer experience? Let’s assume you’ve … Continue reading 5 Tips to Improve Customer Experience Using Sales Automation

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3 Ways to Simplify Productivity for Your Sales Team

Does your inside sales team spend too much time on redundant tasks and not enough time selling? Automation drives productivity by making the sales process easy, saving your sales team time, and creating greater efficiency. In turn, your team will have higher quality and consistent interactions with your prospects. Consistent, automated processes also ensure prospects … Continue reading 3 Ways to Simplify Productivity for Your Sales Team

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Entrepreneur Spotlight: David Ogilvy

Today’s spotlight entrepreneur and sales legend is David Ogilvy.  You may recognize him as the ad man behind iconic campaigns for Dove, Schweppes, and Rolls-Royce.  However, he started out in door-to-door stove sales for Aga Cookers.  He was so good in his role as sales rep that he wrote a guide for Aga salesmen in … Continue reading Entrepreneur Spotlight: David Ogilvy

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Entrepreneur Spotlight: Mary Kay Ash

If you read the first post in our November series on entrepreneurs and sales legends (in celebration of National Entrepreneurs Month), you learned a little about John H. Patterson – an entrepreneur who became known as the father of modern sales training.  Today’s spotlight is on a great sales person who became an entrepreneur:  Mary … Continue reading Entrepreneur Spotlight: Mary Kay Ash

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Part 2: “Attach” Yourself to a Lead – Lead Nurturing and Your Solution

In Part 1 of the “Attach” Yourself to a Lead series, I discussed the Lead Generation, Research/Fact Finding, and Initial Communication steps in the sales pipeline.  In Part 2, I will focus on the Lead Nurturing and Your Solution steps involved in the sales pipeline.  These are extremely important steps that your sales team needs … Continue reading Part 2: “Attach” Yourself to a Lead – Lead Nurturing and Your Solution

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Lead Nurturing: How to Make a Long Lasting Impression

Lead Nurturing: How to Make a Long Lasting Impression (via LeadManagement.com) I ran across a quote recently that stated, “Almost everyone will make a good first impression, but only a few will make a good lasting impression” (Sonya Parker).  That quote got me thinking about lead nurturing.  In sales, we’re always trying to make a … Continue reading Lead Nurturing: How to Make a Long Lasting Impression

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