Call Recordings: The Good, Bad, and Ugly

Inside Sales Talks - Call Recording

By Josiane Feigon

If you work in inside sales and you haven’t spent time listening to your recorded calls, you are doing yourself a disservice. Call recordings are an essential part of your development as an inside sales rep and should be integrated into an organization’s sales environment. With all the technologies out there for call recordings, this is becoming more common in today’s sales environments.

Let’s discuss the various points of view on this:

The Good

Call recordings are the best way to train, learn, grow and develop your skills. It is a perfect onboarding tool if you want to quickly ramp your people up. When you are using it as a coaching tool, the rep is usually less anxious and defensive and can listen to feedback in a more relaxed way.

You can break down calls and only work on specifics such as just the opening of the call or just the questioning. There is a stronger chance for improvement when you break it down into small chunks. You can also role-play new techniques.

The Bad

It’s still a controversial topic because of all the laws and regulations for call recordings in certain states. Some organizations do not allow call recordings. They are very cautious about call recordings, and if they allow it, they will add a disclaimer at the beginning of the call which requires the rep to announce the recording is taking place and ask permission. While this works well for inbound customer service types of calls, it is not well received on outbound prospecting calls. The prospect loses trust and cooperation.

The Ugly

Unfortunately, some reps have been traumatized from the feedback they received in working with a manager who listened to their call recording. It was either too negative, or too much to absorb and they walked away with a negative experience which demotivated them.

Conclusion

I highly recommend you consider creating a safe call coaching culture across your organization. This is the best way to grow, develop, and improve performance.

About the Author

Josiane Feigon is the President of TeleSmart Communications. She is a pioneer, maverick, and visionary in the inside sales community. Consistently recognized among The Top 25 Most Influential Inside Sales Professionals, Josiane is one of the world’s leading experts on inside sales team and management talent.
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One thought on “Call Recordings: The Good, Bad, and Ugly

  1. Call recordings are a fairly controversial topic amongst businesses. On the one hand, they can help make the sales rep more effective. On the other, people are often uncomfortable with being recorded or receiving feedback from the recording. The goal is to find a way to use these recordings in a way that puts the sales reps at ease so that they can see it as a tool for self-improvement.

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