Without question, Twitter is everywhere.  One would be hard pressed to visit the website of a company and not find their Twitter icon prominently displayed.  Today, businesses tweet, follow, track, list, recommend and work feverishly to build their followers.  I must admit – Twitter is cool, fun and a decent distraction from the daily grind.  But, is it a legitimate lead source that can justify the time invested for the output received?  Can it replace an existing source of inbound leads or is it just a complement to existing efforts? Read the rest of this entry »

So, it is everywhere.  You can’t read anything today about sales without reading about what you should be doing with social media, how you need to jump into the sales 2.0 world and, whatever you do, stop cold calling.  But, is this right for your business and sales efforts? Read the rest of this entry »