Posts Tagged “SFA”

Jul 21 2010

CRM vs. SFA, Lead Management and Telemarketing Software: 5 Things to Consider Before Pulling the Trigger for Your Inside Sales Team

Posted by Ken Murray in Inside Sales, Inside Sales Technologies, Lead Management, tags: , , ,


Often times, many things get lumped into the bucket of CRM.  For the purpose of this post, let’s define CRM in its most traditional sense: customer relationship management that gives managers great reporting on all of the customer touch points, links all of the departments together and gives amazing high level reporting.   Without question, CRM has changed the way we do business, deepened our understanding of customer relationships and dazzled us with reporting.  But, has it made us more productive? Read the rest of this entry »

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  • VanillaSoft's Chief Blogger

    Ken Murray is a 30 year veteran of the Inside Sales space. He has designed and built inside sales campaigns for numerous Fortune 500 companies.

    His sales teams have sold over 168,000 products annually and produced north of 700 million dollars in annual sales. In 2005 Ken commercialized the product that was driving his inside sales team and founded VanillaSoft.

    Ken is an alum of the Harvard Business School and lives in Dallas with his wife Genie and their two daughters; Zoe who is 10 and Rachael 8. They are avid sailors and love to travel.

     

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