Posts Tagged “scripting”

May 04 2010

To Script or Not to Script Sales Calls: Now That is a Question.

Posted by Ken Murray in Inside Sales, Inside Sales Technologies, Lead Management, tags: , ,

OK, I want to get right out in front of this one; there is nothing worse than having a sales person call me as a consumer or as a business owner and read from what the company has determined to be the holy grail of scripts.  Well, perhaps there is one worse thing… having a sales person call without a clue of how to convey his or her point, the value of the call, or ability to discern any of my pain points as it relates to his or her product.   Give me the guy with the script.  At the very least I will be able to follow his side of the call. Read the rest of this entry »

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  • VanillaSoft's Chief Blogger

    Ken Murray is a 30 year veteran of the Inside Sales space. He has designed and built inside sales campaigns for numerous Fortune 500 companies.

    His sales teams have sold over 168,000 products annually and produced north of 700 million dollars in annual sales. In 2005 Ken commercialized the product that was driving his inside sales team and founded VanillaSoft.

    Ken is an alum of the Harvard Business School and lives in Dallas with his wife Genie and their two daughters; Zoe who is 10 and Rachael 8. They are avid sailors and love to travel.

     

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