Posts Tagged “Sales 2.0”

Aug 18 2010

Twitter – Can it Really Be a Lead Source for Inside Sales Teams?

Posted by Ken Murray in Inside Sales, Inside Sales Technologies, Lead Management, Prospecting/Cold Calling, Uncategorized, tags: , , , , ,

Without question, Twitter is everywhere.  One would be hard pressed to visit the website of a company and not find their Twitter icon prominently displayed.  Today, businesses tweet, follow, track, list, recommend and work feverishly to build their followers.  I must admit – Twitter is cool, fun and a decent distraction from the daily grind.  But, is it a legitimate lead source that can justify the time invested for the output received?  Can it replace an existing source of inbound leads or is it just a complement to existing efforts? Read the rest of this entry »

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  • VanillaSoft's Chief Blogger

    Ken Murray is a 30 year veteran of the Inside Sales space. He has designed and built inside sales campaigns for numerous Fortune 500 companies.

    His sales teams have sold over 168,000 products annually and produced north of 700 million dollars in annual sales. In 2005 Ken commercialized the product that was driving his inside sales team and founded VanillaSoft.

    Ken is an alum of the Harvard Business School and lives in Dallas with his wife Genie and their two daughters; Zoe who is 10 and Rachael 8. They are avid sailors and love to travel.

     

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