The super cool news is that these new social selling and corporate view features are getting paired with the best-in-class lead routing features that are the drivers of productivity for inside sales.  This makes for an unbeatable combination.  

This post may be bit self-serving, so I apologize in advance.  However, to make my desired point I need my own company, VanillaSoft, as an example.  We have all followed posts from talking heads like me that discuss the question, “Is cold calling dead?”  I say, along with our thousands of customers who cold-call, that it is alive and well.  Others say its time has come and gone.  I am sure, like most things, the truth is in the middle. Read the rest of this entry »

I have to admit, I don’t like the terms, and they conjure up images of days long past with smoke filled rooms and guys wearing bad plaid jackets saying, “How does that sound so far?” and “Can I put you down for two?”  In part, that image is well earned and deserved.

I can remember back when every company in America was rushing to build a telemarketing department.  Once technology improved they were rushing out to get the latest telemarketing software.  Read the rest of this entry »