Without question, Twitter is everywhere.  One would be hard pressed to visit the website of a company and not find their Twitter icon prominently displayed.  Today, businesses tweet, follow, track, list, recommend and work feverishly to build their followers.  I must admit – Twitter is cool, fun and a decent distraction from the daily grind.  But, is it a legitimate lead source that can justify the time invested for the output received?  Can it replace an existing source of inbound leads or is it just a complement to existing efforts? Read the rest of this entry »

Often times, many things get lumped into the bucket of CRM.  For the purpose of this post, let’s define CRM in its most traditional sense: customer relationship management that gives managers great reporting on all of the customer touch points, links all of the departments together and gives amazing high level reporting.   Without question, CRM has changed the way we do business, deepened our understanding of customer relationships and dazzled us with reporting.  But, has it made us more productive? Read the rest of this entry »