Posts Tagged “Cold Calling Software”

Cold calling is an effective – but sometimes intimidating – sales tactic.  However, it’s something that anyone can do, but you have to know how to approach it in order to do it well.  It’s a piece of the selling process that is sometimes necessary in order to increase sales.  So, how do you turn cold calling into an art form?  By debunking some of the common myths about cold calling.

If you buy into these beliefs, then they will become a reality in your approach to cold calling.  By taking another look at these myths Cold Callingwe will see cold calling as an important skill rather than a nerve-wracking nuisance.  As a sales rep, it’s easy to buy into these myths as the truth and allow them to hinder your performance, especially if management doesn’t discourage this type of mindset. Read the rest of this entry »

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Several times a week, we hear from people who are either searching for call center software or looking to upgrade their existing platform. I am often surprised that they have done little or no due diligence to identify their desired outcome. Are they looking to move calls more fluidly through their maze of departments and personnel? Or, are they looking to boost sales? In my experience, their questions often revolve around buzz terms like “IVR” and “metric tracking” (wait time, call time etc.). All of this makes great sense if they are truly a call center fielding inbound calls. However, many of these are not call centers at all. They are sales centers focused on outbound selling. And that, my friend, is the big surprise. So the question begging to be answered is this: Read the rest of this entry »

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Yep!  I used the words “art” and “cold calling” in the same sentence. We sponsored a webinar last week by our good friend Wendy Weiss, “The Queen of Cold Calling.” Pretty much anyone who uses the phone as a selling tool knows Wendy. If you don’t, you really need to jump on her next webinar. Wendy covered quite a bit of ground and offered us some great tips. I want to take this opportunity to provide some of the highlights as well as my own thoughts on cold calling. At the end of this post I will provide a link so you can replay the webinar and get Wendy’s expertise first hand. Read the rest of this entry »

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All of the recent obituaries about the death of cold calling have been greatly over stated.  As a matter of fact, more companies than ever have increased their efforts with good old fashioned cold calling.  In part, the challenging economy has pushed companies to reduce their more costly outside sales efforts and replace them with- you guessed it- cold calling.  Sure, you hear a bundle about social media, social calling and Sales 2.0 and the hope that no one will ever have to cold call again.  But, the facts support a different story.  While companies scramble to understand the changing dynamics of selling through social media, they still have to butter the bread and move products or services into the market.  Many are turning to a reliable friend that has a history of predictable outcome: cold calling.  Read the rest of this entry »

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