All posts by David Hood

sales & marketing alignment

New Year’s Resolution: Get Your Sales & Marketing Teams Together

We are hearing a lot about the importance of Sales and Marketing alignment lately. Most have probably read this statistic from The Aberdeen Group: “Highly-aligned organizations achieve an average of 32% year-over-year revenue growth – while their less aligned competitors saw a 7% decrease in revenue.” That’s a pretty powerful statistic, and it begs the … Continue reading New Year’s Resolution: Get Your Sales & Marketing Teams Together

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Ode to the Undervalued Admin

I want to give a shout-out on Administrative Professional Day to all of those people working in the background to keep sales processes running efficiently. As a company offering a hosted sales solution we perhaps have a different perspective into the functioning of sales groups through our interaction both during implementation and ongoing support. We … Continue reading Ode to the Undervalued Admin

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Drop by our Booth #637 at ICON in San Diego

April is kicking off in high gear for VanillaSoft! Next week we will be attending the Association of Fundraising Professionals (AFP) International Conference on Fundraising (ICON). We look forward to meeting with attendees to learn more about the opportunities and challenges facing telefundraising professionals and share how VanillaSoft can Directions my reviewer dance where to … Continue reading Drop by our Booth #637 at ICON in San Diego

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Data Privacy Day

Today is Data Privacy Day led by the National Cyber Security Alliance, a non-profit focused on cyber security education for all online citizens. Data security is a major issue for all businesses. As a Software-as-a-Service (SaaS) company we not only look after our own data but that of our customers as well, and it is … Continue reading Data Privacy Day

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Part 3: Death by a Thousand Calls or Familiarity Really Can Breed Contempt

Let’s look at another issue that I have run into surprisingly often when looking at Inside Sales processes: death by a thousand calls. In fact, I was on the phone with a sales manager about a week ago who had decided to try out some new, more expensive lead sources in the sales mix. The … Continue reading Part 3: Death by a Thousand Calls or Familiarity Really Can Breed Contempt

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