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insurance-medium-leadgen

Insurance Lead Generation: Own the Medium and the Message

I came across an interesting, albeit “old,” article and related comment thread on the Insurance Journal website yesterday. The 2012 article details how Millennials are changing the way the insurance industry sells. A big part of that article has to do with the social media savvy of the younger generation. As you can imagine, the […]

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Viral + Voice

Viral + Voice = Long-term Fundraising Success

By now you have surely seen – maybe even been challenged to – the ALS Ice Bucket Challenge. It has been a great effort that has raised awareness for a debilitating disease. This zero-cost awareness program has generated over $100-million in two months for the Amyotrophic Lateral Sclerosis Association. That’s an almost 3500% increase over […]

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telemarketing-success

Crafting Your B2B Telemarketing Campaign

Many companies have attempted to add a B2B telemarketing component to their existing sales & marketing efforts. Often times, poorly planned initiatives lead to mixed results leaving some people to believe that telemarketing is dead. Not true! Telemarketing can be an incredible sales & marketing tactic when appropriately planned and executed. Follow these steps for […]

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prepare

Preparing for Your TeleFundraising Volunteers

It is almost time for your big Fall Phonathon.  Last month, I shared with you a checklist to help you plan your phonathon campaign.  This month, I want to touch on ten important tips for preparing your telefundraising volunteers. Before Your Phonathon Campaign; Recruit volunteers. Volunteers are a major piece of the phonathon puzzle.  You […]

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trigger-event

Trigger Events Warm Up Cold Calls

Savvy sales people have learned to harness the web for social selling.  There are great tools for listening to and monitoring prospects online.  However, don’t just stop at social interactions.  Set up a trigger event monitoring system to help you build and qualify your prospect list. What is a Trigger Event? A trigger event is […]

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