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inside sales script

The Scoop on Effective Inside Sales Scripts

While it’s clear that successful sales calls are the goal of all inside sales teams, believe it or not many do not have a dynamic script to handle different call scenarios. Dynamic scripts branch out to effectively handle different call interactions to increase the possibility of a sale. They allow sales reps to have the […]

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B2B Sales Lull During the Holidays?

Use this Time to Prep for a Great 2015! We are heading into that time of year where things can start to really slow down in the world of B2B sales. After all, most people are focused on what they will buy during all those holiday retail sales – not what they need to buy […]

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insurance-medium-leadgen

Insurance Lead Generation: Own the Medium and the Message

I came across an interesting, albeit “old,” article and related comment thread on the Insurance Journal website yesterday. The 2012 article details how Millennials are changing the way the insurance industry sells. A big part of that article has to do with the social media savvy of the younger generation. As you can imagine, the […]

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Viral + Voice

Viral + Voice = Long-term Fundraising Success

By now you have surely seen – maybe even been challenged to – the ALS Ice Bucket Challenge. It has been a great effort that has raised awareness for a debilitating disease. This zero-cost awareness program has generated over $100-million in two months for the Amyotrophic Lateral Sclerosis Association. That’s an almost 3500% increase over […]

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telemarketing-success

Crafting Your B2B Telemarketing Campaign

Many companies have attempted to add a B2B telemarketing component to their existing sales & marketing efforts. Often times, poorly planned initiatives lead to mixed results leaving some people to believe that telemarketing is dead. Not true! Telemarketing can be an incredible sales & marketing tactic when appropriately planned and executed. Follow these steps for […]

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